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ABC's reveal Customer Publishing Industry remains buoyant
11 Feb 2010
Source: APA
Customer publishing has once again shown itself to be the most robust of marketing tools and indeed magazine genre. The latest ABC results have shown customer magazines taking the top seven consecutive positions by circulation, the best result that we have ever seen, and the medium still represents a third of the magazines in the top 100.
These latest results are a true representation of the buoyancy of this medium. Brands are continuing to invest in editorialised branded content as it delivers valuable engagement which in turn bolsters loyalty and boosts sales.
Print to get customer publishing boost, says Mintel report
29 Jan 2009
Source: printweek.com
The print industry could receive a welcome boost from customer publishing during the recession if a recently published Mintel report, which has predicted 15% growth for the sector, proves accurate.
Customer publishing set to top £1bn despite downturn
28 Jan 2009
Source: Press Gazette
The customer publishing industry was worth £904m in 2007 and is set to grow to just over £1bn by 2013, according to new research from Mintel.
Customer publishing to grow 15% by 2013
28 Jan 2009
Source: Brand Republic
Customer publishing will weather the recession to grow 15% over the next four years into a £1.1bn industry, according to a bullish report.
Customer publishing report highlights growth
28 Jan 2009
Source: Marketing Services Talk
A report on the customer publishing industry has revealed that the communication channel has experienced impressive growth in the face of a tough economic climate for media and marketing.
