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PPA Training- 20% off courses in February
20% OFF ALL PPA TRAINING COURSES IN FEBRUARY*
PPA Training courses cover key aspects of magazine and professional media publishing including media sales, subscription and circulation, publishing, production, design, online and editorial and are open to PPA members and non-members. Read more »
APA Digital Breakfast- 27th February 2009
The next APA digital breakfast will take place on Friday 27th February. Robin Goad, Director of Research at Hitwise UK, will discuss, "The impact of Web 2.0 on the commercial publishing sector - brand content vs. consumer generated content". Read more »
The APA are keen for the APA website to be a comprehensive overview of the industry, and an up-to-date resource for all our members. Please ensure to check that all your company details and details or your publications are accurate. Please also send us any press releases that you have, that we can put on the website and in the newsletter.
The APA are also eager to have a large stockpile of case studies that can be used to showcase the effectiveness of the medium to both marketers and media planners, so please send us details of studies that you would wish to include under the sub headings: The Brief; The Challenge; Editorial Response; and Results. Read more »
Customer publishing industry grows to value of £904 million
The latest market intelligence on the customer publishing industry from Mintel, commissioned by APA and sponsored by DHL Global Mail, reveals that the communication channel has experienced impressive growth in the face of a tough economic climate for media and marketing. Read more »
Woodford Litho Ltd – New Affiliated member.
New APA member Woodford Litho still retains its identity as a financially sound, family owned business, established in 1934. The investment in the last few years now enables them to offer an efficient and competitive service to the Magazine and Brochure market. Read more »
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