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Marketing Society Annual Lecture- APA Members' special price
As the government spends tax payers' money bailing out the banking industry and now the motor industry, Sir Stuart Rose, the executive chairman of M&S, the UK's largest clothing retailer says it will face difficult questions as the recession gets deeper about how far and wide it is going to help people. Read more »
Customer magazines show growth in circulation of 16% in six months
"The latest ABC figures show the robust nature of the customer publishing industry in the current climate, with the medium showing growth of 16% in the last 6 months according to circulation figures. The top eight magazines by circulation are now customer titles, one more than six months ago, and there are now 12 customer magazines dominating the top 20 by circulation. The medium now accounts for nearly a third of the top 100 magazines. Read more »
Hitwise to speak at APA digital breakfast
The next APA digital breakfast will take place on Friday 27th February. Robin Goad, Director of Research at Hitwise UK, will discuss, "The impact of Web 2.0 on the commercial publishing sector - brand content vs. consumer generated content". Read more »
APA scoops prize at Memcom awards
The APA is delighted to win a special award at last weeks' Memcom award for overall communications improvement. The range of activities, creativity and developments with a small team have been impressive and the judges felt this warranted a special award. Read more »
Customer magazine circulation rises while consumer falls
ABC figures released today have shown a 16% growth in customer publishing circulation in the past six months. Read more »
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