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APA announces new partnership with Marketing Week
Today we are proud to announce a new partnership with Marketing Week. We will be working with the title on a number of content marketing initiatives to showcase our members and their work, create a buzz around the content marketing industry and share our in depth insights with the marketing world.
The content marketing industry is estimated to be worth around £1bn, with fast growth in digital formats. Digital activity encompassing websites, e-zines, email, mobile applications and video now accounts for 37% of the industry, an increase of 22% since 2007 and 32 per cent since 2005, according to Mintel.
Ruth Mortimer, editor of Marketing Week, says: "We are always keen to give our readers access to exclusive research, insights and case studies that can aid them in their jobs. Our partnership with the APA will give us access to more material than ever before that will help us create great content for our audience. Read more »
Sainsbury's commissions St Ives Direct to produce first home catalogue
Supermarket giant Sainsbury's has commissioned St Ives Direct to produce its first ever home catalogue.
Printed on web offset presses, the product will have a print run of 3m and has been designed and produced on behalf of the retailer by Seven Squared.
Read in full on Printweek.com >> Read more »
LOCOG seeks publisher for London 2012 Olympics brief
LOCOG, the organising committee for London 2012, has put out a tender for the publishing contract to produce magazines, brochures and programmes to be distributed during the Games.
Think Announces Another New Client: Sing Up
Think is delighted to announce it will be working with the UK's largest children's music charity, Youth Music, to produce the termly title Sing Up, part of a government initiative by the same name, which aims to increase opportunities for primary school-aged children throughout England to enjoy singing as part of their everyday lives.
Sing Up is led by a consortium of partners, and Think will be working directly with lead partner Youth Music, to produce the magazine.
Zone to produce Somerset House web tour for SHOWstudio fashion exhibition
Somerset House is creating a web tour for its forthcoming SHOWstudio fashion exhibition.
The tour, produced by digital content agency Zone, will feature a personal guide to the exhibition by fashion photographer and SHOWstudio founder Nick Knight.
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