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The relevance of mail in a digital world
If anyone doubts the effectiveness and relevance of mail in a digital world then the following stats will surely dispel those myths. Using TGI data 21.9m British adults have taken action after receiving mail in the past 12 months. 14.2m have bought something, 10.5m have used a voucher or coupon and 6m have visited a store. View the full presentation »
Brand and marketing research round-up
This month: we look at the Top Ten reasons why people ‘unlike' brands on Facebook, how word of mouth still reigns supreme when consumers talk about brands, and how Britain's under-25s are embracing the idea of ‘social TV'. Read more »
Social media users more likely to open post that contains a magazine
Research results derived from TGI and BMRB shows that people who log on to social media are frequent responders to direct mail. 71% of social network users are more likely to open their post of they think it contains a magazine. Read more about the findings »
Direct mail leads advertising recovery
The UK advertising market has brushed off fears about the health of the economy to register a 6.9% rise to £15.5bn in 2010, with mail leading the way, according to the latest Advertising Association/Warc Expenditure Report. Read more »
Seven launches new iPad research
New YouGov research from Seven, shows that 21% of male iPad users, and 12% of women users, will spend time using their iPad in the bathroom. Read more about the findings on Brand Republic >> Read more »
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