Categories
Archives
- December 2009
- November 2009
- October 2009
- September 2009
- August 2009
- July 2009
- June 2009
- May 2009
- April 2009
- March 2009
- February 2009
- January 2009
Print aficonados are becoming digital cognoscenti - APA Mintel report 2011
New Mintel intelligence shows content marketing has tracked GDP and is now in good shape to rebound and grow in the face of further economic gloom.
The latest market intelligence on the content marketing industry from Mintel, commissioned by APA and sponsored by Menzies Digital Marketing, reveals that the popularity of digital formats has bolstered the industry and made it one of the most robust marketing disciplines, now worth an estimated £880million.
Read our overview of the report, infographic and executive summary »
Monthly Research Presentation: The Medium is the Message
In this month's monthly research presentation, we've taken insight into news content online and offline and used it to outline the benefits of using a magazine route to engage with a B2B audience. In the world of B2B comms, the medium helps deliver the message. Read more »
Monthly Research Presentation: Branded content and smartphones
Everyone agrees that Smartphone penetration is growing, alongside the quantity of apps. Our monthly presentation investigates if users feel there is enough quality out there and is there a gap that branded content providers could fill? Read more »
The Australian Custom Magazine Report - Nov 2011
Australia's leading custom media producers have come together to comprehensively establish the value and measure the effectiveness of custom magazines in their country.
The key findings of the Australian Custom Magazines Report are resoundingly positive. The value of targeted editorial as a tool for connecting with defined audiences is clearly evidenced, demonstrating that custom magazines provide a powerful medium.
The latest Content Marketing research: Jan 2012
This month, we look at how contactless payments are increasing in popularity, how brands on Facebook risk being ‘un-Liked' and the staggering value of unwanted Christmas presents. Read more »
« Previous Next »