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ABC's reveal Customer Publishing Industry remains buoyant
11 Feb 2010
Source: APA
Customer publishing has once again shown itself to be the most robust of marketing tools and indeed magazine genre. The latest ABC results have shown customer magazines taking the top seven consecutive positions by circulation, the best result that we have ever seen, and the medium still represents a third of the magazines in the top 100.
These latest results are a true representation of the buoyancy of this medium. Brands are continuing to invest in editorialised branded content as it delivers valuable engagement which in turn bolsters loyalty and boosts sales.
30 Apr 2009
Source: DM Weekly
In this difficult period, it seems not a day goes by without bad news from companies suffering in the grip of the recession. When even longstanding British institutions such as Woolworths have fallen victim to the downturn and interest rates are slashed, consumers could well be forgiven for losing faith in even long-held trust they have maintained in their chosen brands. This fall in trust can have serious long term ramifications for brand image, particularly when long-standing customer advocates may be beginning to question their faith. APA's Julia Hutchison explains more.
Branded content is one of the survivors
28 Apr 2009
Source: Media Week
The APA's Julia Hutchison gives her comments to Media Week regarding the exclusion of branded content in their recent Free Media supplement.
Embracing networking sites can be effective
28 Apr 2009
Source: Marketing
Julia Hutchison, COO of the APA, explains the value of social networking sites in the light of the recent IAB survey that failed to mention the success of online branded content.
Grant Thornton appoints Seven Squared for customer magazine brief
28 Apr 2009
Source: Brand Republic
Seven Squared to launch two new customer magazines for Grant Thorton, that will help develop relationships with high-net worth and entrepreneurial clients.
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