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Deadline for entries: Monday 6 September 2010
The clock is ticking and the deadline for entries for the International Customer Publishing Awards 2010 is fast approaching. So if you haven't already sent off your entries, you'd better get your skates on. To give you a helping hand, here are our Top Five Tips for Award success: Read more »
Early Birds have almost flown - International Content Summit 2010
There are only a limited number of Early Bird tickets left, don't miss out, once they're gone they're gone!!
The International Content Summit, to be held 24th November 2010. The summit, entitled ‘The Power and Future of Content', will be the world's leading conference on branded editorial content. Find out more about the speakers and book your place »
In this difficult period, it seems not a day goes by without bad news from companies suffering in the grip of the recession. When even longstanding British institutions such as Woolworths have fallen victim to the downturn and interest rates are slashed, consumers could well be forgiven for losing faith in even long-held trust they have maintained in their chosen brands. This fall in trust can have serious long term ramifications for brand image, particularly when long-standing customer advocates may be beginning to question their faith. APA's Julia Hutchison explains more. Read more »
Branded content is one of the survivors
The APA's Julia Hutchison gives her comments to Media Week regarding the exclusion of branded content in their recent Free Media supplement. Read more »
Embracing networking sites can be effective
Julia Hutchison, COO of the APA, explains the value of social networking sites in the light of the recent IAB survey that failed to mention the success of online branded content. Read more »
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