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APA International Customer Publishing Awards open for entry.
The APA (Association of Publishing Agencies) has announced that its annual International Customer Publishing Awards are now open for entry. The awards are open to both members and non-members of the APA globally. Read More »
The Power and Future of Branded Content: APA Launches International Content Summit 2010
The APA has announced the launch of the International Content Summit, to be held 24th November 2010. The summit, entitled ‘The Power and Future of Content', will be the world's leading conference on branded editorial content.
The Summit takes the form of a one-day conference gathering some of the world's leading experts in digital and print to define and discuss the revolutionary concept of ‘Content'. The event will bring together international marketers, media leaders and content makers to give unrivalled insight into the industry to both brand marketers and agency professionals alike. Read more about the one day summit »
In this difficult period, it seems not a day goes by without bad news from companies suffering in the grip of the recession. When even longstanding British institutions such as Woolworths have fallen victim to the downturn and interest rates are slashed, consumers could well be forgiven for losing faith in even long-held trust they have maintained in their chosen brands. This fall in trust can have serious long term ramifications for brand image, particularly when long-standing customer advocates may be beginning to question their faith. APA's Julia Hutchison explains more. Read more »
Branded content is one of the survivors
The APA's Julia Hutchison gives her comments to Media Week regarding the exclusion of branded content in their recent Free Media supplement. Read more »
Embracing networking sites can be effective
Julia Hutchison, COO of the APA, explains the value of social networking sites in the light of the recent IAB survey that failed to mention the success of online branded content. Read more »
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