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APA announces new partnership with Marketing Week
Today we are proud to announce a new partnership with Marketing Week. We will be working with the title on a number of content marketing initiatives to showcase our members and their work, create a buzz around the content marketing industry and share our in depth insights with the marketing world.
The content marketing industry is estimated to be worth around £1bn, with fast growth in digital formats. Digital activity encompassing websites, e-zines, email, mobile applications and video now accounts for 37% of the industry, an increase of 22% since 2007 and 32 per cent since 2005, according to Mintel.
Ruth Mortimer, editor of Marketing Week, says: "We are always keen to give our readers access to exclusive research, insights and case studies that can aid them in their jobs. Our partnership with the APA will give us access to more material than ever before that will help us create great content for our audience. Read more »
Sappi Fine Paper Europe announces closing of its Sappi Finland I Oy's Kangas site
Sappi Fine Paper Europe has today announced it will shut down its Kangas paper mill in Finland. The permanent closure of its Kangas mill is expected to take place no later than the early part of the first calendar quarter of 2010. Read more »
Pick n Pay’s consumer magazine bucks trend as circulation soars
PICK n Pay's consumer monthly, Fresh Living, published by John Brown South Africa, has bucked print media trends with sales increasing more than 40% in the past year to nearly 80000 in the third quarter.
Read more about the John Brown title >> Read more »
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GOfers goes from strength to strength
Global supply chain solution provider, GOfers Logistics celebrates major growth and success in 2009 and now looks to 2010 with eager anticipation. This tried and trusted logistics solutions provider is heading into the next decade, reflecting the past year and preparing to celebrate its 10 years in business.
Foviance Whitepaper - Cross-channel customer experience
Foviance, the expert in cross-channel customer experience, carried out a survey in the autumn of 2009 and found that 44% of people don't buy online as they want to physically see the product. In addition, a further 18% cited the cost of delivery as a barrier to online shopping.
Read more about the survey >> Read more »
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