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Westfield launches customer magazine
Westfield London is launching a biannual customer magazine as it celebrates its first year and surpasses targets for footfall.
Its first customer magazine will launch in March next year with an initial circulation of 500,000.
The magazine, published by Sunday publishing, will include a section dedicated to luxury brands form the Village - which houses luxury brands such as Louis Vuitton, Dior, Prada, Miu Miu, Tiffany & Co, De Beers and Gucci. The content will focus around fashion, homeware and eating out.
Read more on www.marketingmagazine.co.uk>> Read more »
The Co-operative Travel appoints River to manage creative and advertising for cruise magazine
River is delighted to expand its longstanding relationship with The Co-operative by winning the creative and advertising sales contract for Sailaway magazine from The Co-operative Travel Trading Group (CTTG).
Read more >> Read more »
Engaging consumers in the digital sphere
So far, the success of digital media in marketing has been largely driven by advertising innovation. However, the climate is changing and digital consumers are starting to ‘reject' standard advertising formats as they increasingly favour content (whether branded or User Generated Content (UGC)) over other digital media.
Read Julia's article about Engaging consumers in the digital sphere in full >> Read more »
Forward launch first dedicated microsite for Tesco Food Club
Forward has proven its digital expertise once again with the launch of a new microsite for Tesco Food Club (part of the retailer's Clubcard offering).
The site features ‘How-to' videos and step-by-step guides to inspire cooks of all levels, showing the more ambitious enthusiasts how to make food like a professional.
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Sunday to launch magazine for Westfield London
Sunday today announced that it has been asked by Westfield, the international shopping centre group, to launch a customer magazine for its flagship centre Westfield London.
Read more >> Read more »
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