what's new in marketing research this month?

This month, Deloitte post some good news for print, IKEA grab the top spot in the UK retail chart, and social media gathers evidence for its effectiveness for brands.     Read more »

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Social Media: moving slowly

Liberum Capital held a lunch yesterday with Universal McCann to present findings from Wave 6, their annual survey into social media trends, which is the largest study of its kind. The overall message is that, while social media continues to grow its share of advertising, there is some confusion as to the right strategy and whether social media is the right platform for certain types of advertising.     See the key findings from the study »

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Monthly Presentation March: Stories from the High Street

We've taken a look at some of the key issues and trends taking place in the retail sector in 2012. Read the presentation to understand the potential opportunities for content providers due to the changing nature of the UK High Street.     Read more »

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This month's latest news in marketing research

This month, we look at the biggest trends to emerge from the recent Mobile World Congress, reveal the boom in mobile adspend, and discover how European companies are still struggling with integration

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Monthly presentation Feb - Clients discuss digital marketing in 2012

A recent report looks at clients attitudes towards digital marketing devleopments for their business in 2012. for our monthly members research presenation, we've taken some of the key findings that could have direct implcations for APA members, such as growth in in-house content production and composition of owned media content strategy. Download the presentation »

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