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Print aficonados are becoming digital cognoscenti - APA Mintel report 2011
New Mintel intelligence shows content marketing has tracked GDP and is now in good shape to rebound and grow in the face of further economic gloom.
The latest market intelligence on the content marketing industry from Mintel, commissioned by APA and sponsored by Menzies Digital Marketing, reveals that the popularity of digital formats has bolstered the industry and made it one of the most robust marketing disciplines, now worth an estimated £880million.
Read our overview of the report, infographic and executive summary »
Sappi Fine Paper Europe announces closing of its Sappi Finland I Oy's Kangas site
Sappi Fine Paper Europe has today announced it will shut down its Kangas paper mill in Finland. The permanent closure of its Kangas mill is expected to take place no later than the early part of the first calendar quarter of 2010. Read more »
Pick n Pay’s consumer magazine bucks trend as circulation soars
PICK n Pay's consumer monthly, Fresh Living, published by John Brown South Africa, has bucked print media trends with sales increasing more than 40% in the past year to nearly 80000 in the third quarter.
Read more about the John Brown title >> Read more »
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GOfers goes from strength to strength
Global supply chain solution provider, GOfers Logistics celebrates major growth and success in 2009 and now looks to 2010 with eager anticipation. This tried and trusted logistics solutions provider is heading into the next decade, reflecting the past year and preparing to celebrate its 10 years in business.
Foviance Whitepaper - Cross-channel customer experience
Foviance, the expert in cross-channel customer experience, carried out a survey in the autumn of 2009 and found that 44% of people don't buy online as they want to physically see the product. In addition, a further 18% cited the cost of delivery as a barrier to online shopping.
Read more about the survey >> Read more »
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