Print aficonados are becoming digital cognoscenti - APA Mintel report 2011
New Mintel intelligence shows content marketing has tracked GDP and is now in good shape to rebound and grow in the face of further economic gloom.
The latest market intelligence on the content marketing industry from Mintel, commissioned by APA and sponsored by Menzies Digital Marketing, reveals that the popularity of digital formats has bolstered the industry and made it one of the most robust marketing disciplines, now worth an estimated £880million.
Read our overview of the report, infographic and executive summary »
Week in content marketing 3 February 2012
This week sees River Group launch a new magazine app for Superdrug, Dare; Axon Publishing's Babychange app makes The Sunday Times' The App List; Seven's Head of Digital talks about making a connection between health and digital; study indicates content marketing could be replacing the corporate blog; and Twitter rolls out brand pages in the UK. Read more »
Digital Breakfast: Measuring digital content - Tues 07 Feb
Measuring digital content: How to get meaningful data and track ROI from social media, mobile and other digital channels
We can now announce our full line-up of speakers for February's Digital Breakfast, which will be discussing how to measure your digital content.
Presenting on Tues 07 Feb will be Richard Firminger, Flurry (the world's leading mobile application analytics platform), Mike Quinn, Adobe (talking about Adobe's Digital Marketing Suite analytics tool) and James Ainsworth, Alterian (a powerful social media data and web analytics platform).
Marketing magazine sees the value of content marketing
With branded content marketing on the rise, this week's Marketing magazine features a special 10 page Content Marketing feature with essays from August Media, River, and Sunday. APA's Julia Hutchison also shares her predictions for what is in store for the industry. Read more »
Building BRICs II: Building more BRICs
Following the very popular Building BRICs seminar last year, Kingston Smith W1 brings you, Building BRICs part II, a seminar looking at experiences of working and setting up a creative business overseas, particularly in Brazil, Hong Kong and India. Read more »
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