International publication of the year
Sponsored by Roto Smeets
- Nikon Pro
- Nikon
- Cedar Communications
Nikon Pro is designed to promote the client while retaining its own visual identity. Its look and feel reflects the touchstones of the brand. The judges were impressed by the "great balance between beautiful representation of photography as an art, combined with product information."
As an international publication, Nikon Pro is translated into four languages to 27 countries, three times a year and maintains originality for different regions. The magazine is required to educate its multinational readership on new equipment, demonstrate that Nikon leads the world in photographic technology, and show that this expensive brand represents a sound, long-term investment.
The latest annual readership research revealed that 85 per cent of respondents said Nikon Pro was a useful source of information, 77 per cent used Nikon Pro to keep abreast of technological developments and 71 per cent used Nikon Pro to get ideas for new purchases
Great balance between photography as an art combined with product information.
Sponsored by: 