What are customer magazines?
Bespoke magazines specially produced for your customers or members. They talk to people who already buy into your brand to enhance the value of that relationship, or they let you to start a dialogue with new customers.
How do you launch a customer magazine?
From deciding it's the right thing for your brand to finding the right publisher.
2006 Mintel Research
Mintel's annual reports assess the growing power of the customer magazine in today's marketing mix.
