News
Source: Marketing
13 May 2008
Marks & Spencer is to increase investment in its customer magazine and boost its frequency to six times a year. The Your M&S magazine, published by Redwood, previously appeared quarterly.Source: NMA.co.uk
12 May 2008
Land Rover has overhauled its adventure portal Go Beyond in a bid to bring the site closer to the automotive giant's overall web offering. The site is a collection of real-life adventure stories and images from around the world, with visitors able to upload their own experiences.
Source: Marketing
12 May 2008
Land Rover has revamped its 'Go Beyond' website as part of moves to further integrate its overall web services. The site, www.landrover.com/gobeyond, has undergone an extensive redesign that places a strong emphasis on content. It also encourages user-generated content by allowing users to upload and share adventure experiences.
Source: Press Release
09 May 2008
Sunday is delighted to announce the arrival of its new client Mothercare, after being chosen following a competitive pitch, to redesign and relaunch the Mothercare magazine, as well as developing online content for the brand.
Source: Media Week
09 May 2008
Sunday Publishing has picked up the account to produce Mothercare's customer magazine following a pitch against River, Axon and incumbent John Brown.Source: Brand Republic
09 May 2008
Dennis Communications, the customer publishing arm of Dennis Publishing, has signed a six-figure deal to publish and distribute a quarterly magazine for online poker operator PKR.09 May 2008
Gliding down the catwalk to the stage at PPA Magazines 2008 awards ceremony, Lorna East and colleagues from Seven Squared proudly picked up the coveted m-real ‘Customer magazine of the year’ award for the remarkable Asos.com magazine at the Grosvenor House Hotel on Wednesday night.Source: Brand Republic
09 May 2008
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The MCC is launching an official Lord's magazine, The Annual, published by Cedar, next week. The magazine will detail memorable moments in the history of Lord's and will feature famous cricketers' memories of famous cricket ground.Source: Press Release
08 May 2008
Dennis Communications has signed a year long deal with PKR, one of the world’s biggest online poker operators, to produce a quarterly PKR print magazine for their players. The first issue of the magazine will be published in June 2008.Source: MarketingWeek.co.uk
08 May 2008
Marylebone County Cricket Club (MCC) is launching a magazine focusing on Lord's cricket ground. The annual title will feature famous cricketer's memories of the ground. The glossy magazine, called The Annual, will be published in partnership with Cedar, publishers of British Airways in-flight magazine BA High Life, Tesco Magazine and Real Holidays.
Source: Press Release
07 May 2008
Seven Squared has won the brief to create a targeted e-newsletter for RAC World - highlighting the customer publisher’s increasing influence in the digital arena. The win will see Seven Squared continue its push to offer fully integrated solutions to clients by providing cross-platform content.Source: Marketing
07 May 2008
Mothercare has appointed customer publisher Sunday to relaunch its magazine, taking the business out of incumbent John Brown.
07 May 2008
Independent Publishers were awarded at Grosvenor House Hotel on Tuesday as part of PPA’s IPAC awards. Customer publishers Aspect Media and Luxury Publishing picked up an award each amongst the ten presented at the ceremony.
Source: Media Week
02 May 2008
Fund management company Gartmore Investment Management is launching a new digital magazine, Investment Perspective, produced by River Publishing.Source: Marketing Week
01 May 2008
John Brown Group has promoted International Development Director Alex Silcox to the new role of managing director of its Kids business. The move comes as the publisher looks to offer brands more opportunities to engage "more responsibly" with children through content.30 Apr 2008
PPA and Haymarket Media Group have joined forces to launch an online jobs board that is dedicated to advertising vacancies in the magazine and business media industry. PPA members will benefit directly by being able to advertise at reduced rates on a dedicated jobs website that is due to launch imminently.Source: Marketing Direct
30 Apr 2008
The direct marketing industry would face ‘armageddon' if mandatory opt-in was imposed in the UK, DMA chairman Rosemary Smith has said. Her comments came three weeks after the Information Commissioner Office's decision to impose an opt-in only regulation on the ad-targeting system Phorm.
Source: Press Release
30 Apr 2008
River Publishing has launched Investment Perspective, a new monthly digital magazine for Gartmore Investment Management. The magazine aims to keep Gartmore’s professional investors informed about financial markets, and Gartmore’s investment products and services. Source: Marketing Direct
29 Apr 2008
Baroness Peta Buscombe, the chief executive of the Advertising Association, has called on the DM industry to 'sell itself more' in the face of negative consumer, media and political perceptions.Source: NMA.co.uk
28 Apr 2008
Dennis is to produce a digital catalogue for online retailer Everything But The Music. The shopping resource is to be sent via email to EBTM's visitors to help the site show its products in a more engaging way.
Source: Media Week
22 Apr 2008
Digital activity now accounts for 10% of all customer publishing revenue, with the sector's digital expertise eclipsing some of the services provided by digital agencies, according to a survey.Source: Press Release
22 Apr 2008
Independent research from Contented, launched today, reveals that digital agencies have misjudged the threat posed by customer publishers and the growing trend for “editorialisation of brand” in the digital arena.
Source: Media Week
15 Apr 2008
August Media, publisher of Ikea's customer magazine, has made two key appointments to boost its commercial presence.
Source: Press Release
15 Apr 2008
Summersault Communications has appointed Dan Bromage as senior managing editor to lead a team of editorial staff on accounts such as Britannia Group, Welsh Assembly Government, Severn Trent Water, Wilkinsons and Birmingham Midshires Building Society.March 2008
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