Features
Source: Media Week
13 May 2008
Julia Hutchison, Chief operating office, Association of Publishing AgenciesCustomer publishers have long recognised the need for a multi-platform approach to their titles (How spin-offs are racking up the numbers for magazines, 6 May, page 24).
Source: PTC / PPA Training
08 May 2008
PTC training courses for May 2008Source: Marketing Services Talk
02 May 2008
Customer publishers predict that segmentation of customer titles will increase by almost 50 per cent increase over the next two years, a new survey has revealed. The research by Royal Mail shows that almost a quarter of all customer titles (23 per cent) are currently tailored to different reader demographics to make posted customer magazines as relevant to the recipient as possible. This is a growth of 37 per cent since 2006.Source: MarketingServicesTalk
30 Apr 2008
Independent research from Contented reveals that digital agencies have misjudged the threat posed by customer publishers and the growing trend for editorialisation of brand in the digital arena. Source: PPA Marketing
29 Apr 2008
PPA Marketing has today launched a campaign on word of mouth with an advertisement in Media Week. Join the discussion on word of mouth on the blog http://www.ppamarketing.blogspot.com
Source: http://www.junta42.com/
22 Apr 2008
Junta42, in conjunction with BtoB magazine, surveyed 150 marketing decision makers who subscribe to BtoB magazine. The survey took place during the last week of March, 2008.Source: Precision Marketing
18 Apr 2008
In times of recession, marketing departments shift their focus from acquisition to retention. With the current economic uncertainty, the importance of CRM is becoming more apparent than ever.Source: Customer
10 Apr 2008
Emily Fovargue, Head of Publishing at Royal Mail, considers the advantages of Customer Magazines for getting the message across and keeping it at the forefront.Source: Media Week
08 Apr 2008
River Publishing is relaunching women's monthly Shape, previously owned by Dennis.- Review by Alice Goad, press planner/buyer, Starcom MediaVest.
Source: Case Study
07 Apr 2008
Forward Publishing has published premier audio and visual specialist Bang & Olufsen’s annual magazine since March 2007. The title, which demands the production of 4206 pages in 36 languages, and in four versions - all using different printing methods, has required very specific, experienced and precise prepress management to help achieve the success of an immense and intricate job. To ensure the very best quality, service and time-sensitive colour management, Forward chose to work with award winning prepress company Zebra, to undertake the detailed and all encompassing task of producing this publication.Source: Media Week Online
04 Apr 2008
In response to the article Frost's fate uncertain in Publicis shake-up (19 February, page 4) I would like to reiterate that the APA champions customer magazines as a marketing tool and, in the main, advocates the fee-based business model.
Source: independent.co.uk
01 Apr 2008
Next month, a year after opening its first UK store, the American clothing company Abercrombie and Fitch will relaunch its controversial magazine A & F Quarterly, discontinued in 2002 after four US states threatened legal action against its racy sexual content. At the time, Abercrombie's chief executive Mike Jeffries declared that he was simply "bored" of the project.
