About Us
Order APA Publications
The APA have a large and constantly evolving set of publications for both clients and member agencies, the majority of which are free. These publications include:
APA Directory
This is the APA’s main piece of marketing material, showcasing the effectiveness of the customer publishing industry and the talent within it. As well as a large editorial section focussing on the latest industry trends and opinion, the Directory contains a complete listing of every full, overseas and affiliate member. Hard copy only. Free.
Please click here to order the APA Directory
APA ASK
This 20-page brochure explains everything about the APA’s impartial and confidential consultancy service, which guides clients through the investigation phase of launching a customer magazine or website. Includes contributions from satisfied clients such as Sony and Bang & Olufsen. Free.
APA Mintel Customer Publishing industry report 2011
The latest market intelligence on the content marketing industry from Mintel, commissioned by APA and sponsored by Menzies Digital Marketing, reveals that the popularity of digital formats has bolstered the industry and made it one of the most robust marketing disciplines, now worth an estimated £880million.
Download free infographic of the results here >>
Download the executive summary of the report free here >>
Buy the full report here >>
The Advantage Study
A benchmark piece of research commissioned by the APA, The Advantage Study compares the performance of customer magazines with other marketing media such as TV, press, posters, radio, cinema and direct marketing activity. With over 24,000 consumer interviews, this is now one of the largest pieces of media research available in the UK.
The Executive Summary is free and you can download the latest (September 2007) presentations by sector below:
The Advantage study executive summary
Automotive
Retail
Financial
The APA 'Little Book of Effectiveness'
The APA 'Little Book of Effectiveness' is a comprehensive booklet of individual brand case studies, detailing the marketing effect of using editorialised content. Free. Please contact Gemma Rainer
To order any of these publications in either soft or hard formats, email your request to Gemma Rainer with full contact details, stating which of the publications you require in the subject field.
