APA ASK -  free consultancy service

The APA now offers a unique step by step support to launching a customer magazine from the initial qualifying questions through to hands on advice on putting together a clear and realistic brief.  Unlike other new business services the APA helps potential clients draw up a pitch list by giving unbiased advice of its member publishing agencies. These recommendations are based on the APA’s understanding of the client’s needs, its unparalleled knowledge of the customer publishing industry and the relevant experience and culture of the different member agencies. The APA offers guidance on assisting the client in selecting a shortlist, but for issues of impartiality plays no part in the final decision of selecting the winning agency.

Clients we have worked with over the last 6 months have told us that APA ASK takes the fear out of the investigation phase. One in particular said that they had looked into customer magazines in 2004, but felt that they couldn’t ask all the questions they wanted to, were overwhelmed by the number of customer publishers and felt too pressurised and dropped the idea. They said APA ASK convinced them to go ahead with a customer magazine as they received all the information they needed at their leisure and were able to discuss what they were looking for in an agency completely confidentially taking the hassle out of putting together a pitch list.

Clients who have invested in a customer magazine for their brand through the APA ASK service include:


If you are interested in finding out more information on APA ASK please contact Julia Hutchison; 020 7400 7516 or view the information brochure here