Mission Statement

The aims of APA are:

• To promote awareness of the effectiveness of customer magazines as a marketing medium
• To maintain high standards of work and business practice
• To act as a central source of information

'The visibility and awareness of the customer magazine publishing industry can partly be attributed to the Association of Publishing Agencies (APA) who promote customer magazines and represent approximately 74 per cent of the industry. APA also acts as a source of industry information for members, clients, potential clients and journalists'

*Mintel Special Report on Contract Publishing November 1998