The Advantage Study
Results
Millward Brown and APA intend to launch the results of the aggregate data for all titles included in the study every six months. The first set of results were launched in March 2005.
With 50 titles involved and nearly 17,000 consumer interviews, The Advantage Study is more than robust when compared to other media research studies.
The aggregate results of this study will be made available to participating clients, their agencies and the marketing community at large. Sufficient number of titles have been included for certain industry sectors including: automotive and retail to be able to provide benchmark figures for these categories. Please click before to view presentations.
You can download the latest (September 2007) presentations by sector for free:
- The Advantage Study: Automotive Sector
- The Advantage Study: Retail Sector
- The Advantage Study: Financial Sector
Results for individual clients and their titles will only be made available to the client and their agency unless the client would like their results published as a case study.
